YoY revenue growth across the Warner Music Group partnership
Year before100
Year after193
Indexed · year before = 100
On air now
Juan SegundoMartinez
Growth, Content & Audience Strategy · Media, entertainment & creative products
I turn audience, creative and monetization signals into programming, investment and growth decisions.
9+ years across music, TV, animation, creators and media. YouTube is where my proof runs deepest; underneath it, the work is strategy: what to make, what to test, and where content investment should go.
Now: Growth Strategist at RHEI, across a 60+ channel portfolio for partners including Warner Music Group, Roc Nation and Telemundo.
Growth strategy, content strategy, audience development, programming, portfolio strategy, monetization, forecasting and experimentation, across music, TV and networks, kids and family animation, brands and sport, media and culture, creators and YouTube.
Ratings · In numbers
The numbers, before the story.
60+
YouTube channels in the music and TV portfolio I strategize for
13M+
subscribers across a 70-channel Kids & Family animation portfolio
Spanish-language Shorts, from ~160K to 4M daily views
Before~160K
After4M
YoY revenue growth I supported across the animation portfolio
Year before100
Year after150
followers for the media brand I founded at 20, plus ~3M website visits a year
Pilot episode · About me
Hi, I'm Juanse.
I'm a growth and content strategist for media businesses and creative products. My work is turning what audiences do into decisions: what to program, what to test, and where to invest.
I started by building a media brand myself, at 20. Today I work close to the business: portfolios, forecasts, revenue. YouTube is the environment I know most deeply, not the edge of what I do.
How the work moved closer to the business
- Built itFounded El Estilo Libre at 20: the product, the voice and the audience.
- Learned the audienceGrew it to 220K+ followers with a newsroom of up to 70, and into a WarnerMedia partnership.
- Designed strategyIndependent strategist for Red Bull, Formula 1, Chevrolet, Warner and creators up to 771K.
- Owned a portfolioContent and growth strategy for 70 channels and 13M+ subscribers at TheSoul Group.
- Close to the businessProgramming, forecasting, monetization and partner economics for 60+ channels at RHEI.
Channel 01 · RHEI · Music & TV
Portfolio Strategy
Growth, audience and revenue strategy for a 60+ channel portfolio across music and TV, and the frameworks that evaluate where it goes next.
RHEIGrowth Strategist · Contract
- Scope
- 60+ YouTube channels across music and TV, for partners including Warner Music Group, Roc Nation and Telemundo.
- Responsibility
- Growth, audience and revenue strategy, plus the forecasting and decision frameworks behind programming and investment recommendations for senior stakeholders.
- Result
- +93%YoY revenue growth I helped drive across the Warner Music Group partnership, through programming, audience development and monetization strategy.
The decision frameworkHow a new channel or content concept gets evaluated
- ConceptNew channel or content idea
- ForecastRevenue potential
- EconomicsPartner economics
- ProfitabilityPath to profitability
- RecommendationProgramming and investment, for senior stakeholders
Warner Music GroupRoc NationSoundOnNinja TuneTelemundo
Channel 02 · TheSoul Group · Kids & Family Animation
Experiments at Scale
A 70-channel animation portfolio across the US, LATAM and Asia, run as a system of experiments.
TheSoul GroupProduct Owner, YouTube Content & Growth · Contract
- Scope
- 70 channels across the US, LATAM and Asia, reaching 13M+ subscribers.
- Responsibility
- Owned content and growth strategy and the experimentation systems behind it, aligning Lead Development Managers, Creative Supervisors and content teams.
- Result
- ×25Spanish-language Shorts scaled from ~160K to 4M daily views, alongside +50% YoY revenue growth I supported.
The experiment boardFive levers, always being tested · illustrative
Localization
Dubbing
Cadence
Formats
Clustering
- Turned audience, watch-time and monetization signals into repeatable creative and distribution decisions across the portfolio.
Channel 03 · Independent · Brands, sport & creators
Creators & Brands
Four years independent: strategy for entertainment, media, tech and consumer brands, and audience-growth systems for creators.
IndependentContent & Creative Strategist
- Scope
- Strategy engagements for Red Bull, Formula 1, Chevrolet, Warner, Synchro Social and MelissaRJ, plus creators up to 771K followers.
- Responsibility
- Campaigns, brand narratives and audience-growth systems that combine creative direction with platform data.
- Result
- +942%view growth at best, and 2.6M+ YouTube views across selected work.
Client impact
Creator771KMarisa Peerfollowers
Creator407KGarrain Jonesfollowers
BrandsRed Bull · F1 · Chevrolet · Warnerstrategy engagements across sport, auto and entertainment
For creators: viral strategy for Instagram, YouTube Shorts and TikTok, plus the tone, structure and automated lead-generation systems behind it.
Selected episodes
- MelissaRJLed digital strategy and the editorial calendar across multiple accounts, integrating AI tools to automate content decisions. Engagement and SEO traffic up across blog and video campaigns.
- NFTFreaksBuilt an authority voice on Twitter in the NFT space: followers and engagement up 18%+ in six months.
Channel 04 · El Estilo Libre · Media & culture
Built from Zero
I founded a culture and entertainment media brand at 20, built its newsroom, and grew it into a WarnerMedia partner.
El Estilo LibreFounder & Editorial Director
- Scope
- An independent media brand, from the first post to a newsroom of up to 70 journalists, writers and creators.
- Responsibility
- Everything a founder owns: the product, its editorial voice, creative direction, content strategy and audience-development system.
- Result
- 220K+social followers, 3M+ YouTube views, ~3M website visits a year, and a strategic partnership with WarnerMedia.
Est. 2017Latin AmericaFounder's edition
El Estilo Libre
From a first post to Latin America's #1 freestyle rap media outlet
Founded at 20. Built into a newsroom of up to 70 journalists, writers and creators. Turned cultural relevance into partnerships with major artists and brands.
Inside · Sep 2019 – Feb 2021
The WarnerMedia years
Led the content and editorial partnership between WarnerMedia and El Estilo Libre: editorial strategy, audience growth and digital initiatives with WarnerMedia teams.
+64%traffic in six months500K+monthly views
Behind the channels · Method
Different screens. Same signal.
The formats change. The loop doesn't: read what the audience is telling you, find the story in it, program and test it, then decide where investment goes next. Watch it run.
Control room · Core expertise
Core expertise, on one console.
Eight strategic capabilities, each tied to the place I proved it. The tactical skills sit on the aux sends.
Aux sends · the tactical layer
Why work with me
Four rooms. One person fluent in all of them.
The creative room“Will people feel it?”
The analytics room“What does the data say?”
The product room“What do we build next?”
The executive table“Is it worth the investment?”
Each room asks a different question. Answering all four takes three disciplines in one head.
- StrategistDecisions, frameworks and economics: where to grow, what to fund, what to stop.
- StorytellerEditorial judgment and audience psychology, from a journalist's training and a founder's newsroom.
- OperatorThe systems, teams and processes that make a strategy real at scale, across portfolios of 60+ and 70 channels.
Where the three rings overlap is where I work.
Profiles · Pick your seat
Who's watching?
Pick the seat you're hiring for. The recommendations change, and every one of them links to the proof.
The network · Every channel at once
The brands and people I've grown audiences with.
Drag to turn it. Each colour is a channel. Select a name to jump to its story.
Equipment · Toolkit
Tools serve the decisions.
Analytics and BI first, then the AI systems that speed up the thinking, then production when the craft matters. Everything else stays on the bench.
Credits
Off screen.
Recognition & media
Education & certifications
2015–19
B.A. Social Communication, JournalismUniversidad Nacional de La Plata
2020
Google Digital Marketing & E-CommerceGoogle
Course
SEO & Social Media StrategyCoderhouse · Northwestern University
Program
Six-Figure Copywriting ProgramAWAI
Languages
English C2 · Spanish nativeWorking remotely with international teams
Next season · In development
Let's program what comes next.
Open to senior strategy and leadership roles, special projects and strategic initiatives in media, entertainment, music, creator, gaming and AI or creative-tech companies, plus selected advisory work.
Next season's lineup
- 01Growth & Content StrategyWhat to make, for whom, and how it grows.
- 02Audience DevelopmentAudiences that stay after the spike.
- 03Creative & Media StrategyCreative direction, backed by platform data.
- 04Portfolio & Programming StrategyMany channels, one plan, clear investment calls.
- 05Strategic Projects & Special InitiativesLaunches, new channels and bets that need an owner.
- SpecialSelected advisory workFor a few teams at a time.
juanseluzian7@gmail.com
LinkedIn